Our philosophy
At Greens, we believe that exceptional hospitality comes from a unified commitment to excellence. Our culture is built on four core principles that guide every decision we make and every interaction we have:
- Guest Satisfaction — We work to achieve and maintain a 105% index on guest satisfaction rankings (such as Medallia) within our franchise brands. We maintain all major review sites at a minimum of 4 stars, including TripAdvisor, Google, and OTAs.
- Employee Satisfaction — We strive to achieve and maintain team member satisfaction scores in the top 20% compared to other Greens hotels. Happy employees create happy guests.
- Pride of Ownership — We treat each hotel as if it were our own, maintaining every property as a top-quality asset that we can be proud of.
- Focus on the Top and Bottom Line — We concentrate on increasing revenue across all revenue generators while optimizing costs to maximize profitability.
The four pillars of success
Our philosophy is supported by four interconnected pillars that must all be strong for a hotel to truly succeed. When any one pillar weakens, the others are affected. When all four are optimized, the result is a thriving hotel that benefits guests, employees, and owners alike.
- Outstanding Assets — Well-maintained properties ensure continued guest satisfaction, even as our buildings age. This means proactive maintenance, thoughtful renovations, and attention to every detail that impacts the guest experience.
- Exceptional Associates — We define exceptional associates as team members who are happy, well-trained, engaged, and service-oriented. They are the heart of our operation and the face of our brand.
- Ecstatic Guests — These are guests who don't just tolerate their stay — they're genuinely happy with their experience and would actively choose to stay with us again. They become our best marketers through positive reviews and word-of-mouth recommendations.
- Profitability — Sustainable profitability is the engine that drives growth, enables reinvestment in our properties and people, and ensures our investors receive a reasonable return. Without it, we cannot maintain the other three pillars.
Living these principles
These aren't just words on a page — they're the standards by which we measure our success. Every team member at every Greens hotel plays a vital role in upholding these principles. Whether you're greeting a guest at the front desk, maintaining a guest room, closing a sales deal, or managing the property's finances, your work directly contributes to one or more of these pillars.
As you go about your daily responsibilities, ask yourself: How is my work today strengthening our four pillars? How can I contribute to guest satisfaction, team member happiness, pride in our property, and our financial success?